“Tighter with bolder lines and greater representation of the sport’s biggest sponsor – AMSOIL – the confident and edgy logo is set to pop when the prestigious series opens for action this Nov. 23-25 at Duluth’s (Minn.) Spirit Mountain,” the series says in a release.
“Everyone at ISOC and AMSOIL are always looking for ways to make this series better in every aspect. We feel we’ve come a long way in the past couple years – and to signify this we wanted a new and upgraded look for the series logo as well,” says Carl Schubitzke, director of operations and racing for ISOC. “We feel the new ACS logo best represents the series’ most generous supporter – AMSOIL – along with being an iconic symbol representative of the great people involved with this great sport.”
In addition to the new logo, ISOC has dropped the Series “S” from the new ACS acronym, primarily just to streamline the series’ title so that it flows better in day-to-day communication both inside and outside the snowmobile industry.