Arctic Cat names new VP/GM of snowmobile division

Brad Darling has accepted a promotion to vice president/general manager of Arctic Cat Snowmobile Division starting January 1, 2011.

In this role, Darling will be responsible for leading and growing Arctic Cat’s snowmobile business, building and executing a global strategy, and identifying and developing new and differentiated products and services that deliver on Arctic Cat’s financial and strategic objectives.

Darling spent 10 years in the lawn and garden industry before joining Arctic Cat in May 2000 as a district sales manager. In October 2004, he was promoted to national sales manager (Canada). He was successful in rebuilding Arctic Cat’s Canadian dealer network raising Arctic Cat to a strong No. 2 position in snowmobiles, and more than doubled the company’s ATV market share. In May 2008, he was named North American sales director where he focused on strengthening the sales team and dealer network while growing Arctic Cat’s market share for both snowmobiles and ATVs during the most challenging economic times.

Brad Darling

Darling grew up in Canada in the Power sports business, working with and around snowmobiles his entire life. He worked in a family dealership for more than 18 years starting at the age of seven and began racing at the age of six on an Arctic Cat Kitty Cat.

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