When you’ve got a name as big as Ken Block, you have the luxury of using some “unorthodox” methods for launching new products. Case in point, Block roasted a snowmobile track to the point of catching on fire in an effort to launch a new apparel design from Hoonigan. Not that he has to pay for his snowmobile equipment anyway, but we’re pretty sure he’ll make his money back.

A post shared by Ken Block (@kblock43) on

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