The agreement will return the production of the globally-popular online program to ISOC’s in-house media component – Long Haul Productions based out of Albertville, Minn.
“Last year when we were featured on Ustream we saw a huge increase in viewership. So it was crucial that we not only continue to work with Ustream, but to improve on last year,” says Carl Schubitzke, director of operations and racing for ISOC.
“We’re taking this up to an entirely new level of professionalism. We’ll have full pre-race program production followed by our opening ceremonies to the best snowmobile racing in the world. Everyone at ISOC is really fired up with our new direction with the webcast at every round of the AMSOIL Championship Snocross Series this year.”
“Ustream is thrilled to partner with ISOC to stream the 2012-2013 Amsoil Championship Snocross Series and distribute them to our vast global reach of 57M UVM” says Wayne Sieve, vice president, sports business development. “This partnership allows Ustream to provide Snocross fans free LIVE streaming access to watch their favorite Snowmobile racers and interact with fans alike throughout the championship.”
Featured on both Ustream’s home page and sport page every Friday and Saturday night will prove to be a windfall in terms of viewership on the Internet for the ACSS. Bottom line, according to Schubitzke: “Ustream loves our content and wants to become a bigger partner by marketing our events with their resources as well. So not only is this a big deal for ISOC and all of its members, it’s also a big deal for the sport itself.”