The very first Yamaha SR Viper RTX SE snowmobiles have rolled off the assembly line at the Arctic Cat factory in Thief River Falls, Minn. The milestone was marked by a ribbon-cutting ceremony with executives from both companies and witnessed by the factory employees responsible for building the units.
“Our alliance is a show of great cooperation between our companies and this, I believe, is the biggest news to hit our business in decades,” says Yamaha Motor Corporation, USA president, Toshizumi Kato. “On behalf of Yamaha Motor Japan I would like to congratulate everyone on this major accomplishment of what we see here today. Thank you to the factory workers of Arctic Cat, you should be very proud of the work you have done.”
“Every employee standing here should be proud of this history-making day,” says Claude Jordan, Arctic Cat chairman and CEO. “We are very excited how our relationship with Yamaha continues to grow and the successful future that lies ahead for both companies. Jordan closed by saying, “Going forward we believe this relationship will provide tremendous value to Arctic Cat, our customers, our dealers and our shareholders.”
The all-new Yamaha SR Viper and Arctic Cat 7000-series snowmobiles are the result of an industry-first in the modern era: Yamaha is in a supplier agreement with Arctic Cat to leverage their respective strengths.
“Together we have made a snowmobile which has the best of both our snowmobiles’ DNA,” says. “I look forward to a future of mutual and beneficial growth for both Arctic Cat and Yamaha. Today let’s celebrate our accomplishment so far, for tomorrow the opportunities are endless.”
Full SR Viper model production is planned to begin at the end of September, with dealer deliveries ongoing throughout the fall.