Arctic Cat's 'Pride' magazine turns 30
Publication now available on-line
Story by Snowmobile.com Staff, Dec. 15, 2008Email a friend Print Friendly RSS
During the Fall of 1976, Arctic Cat decided to produce a regular magazine for the Arctic Cat owner that would do a similar job for the loyalists who bought and rode the product. The first attempt at this magazine was called Thumbs Up, a full-color, glossy magazine featuring stories about the new models with celebrities like Team Arctic racers Charlie Lofton, Larry Coltom, and well known personalities like Minnesota Vikings coach Bud Grant. A 1972 Panther ‘classic’ story appeared along with a fashion story and an ad for Silverline boats.
The response to the magazine, produced as a one-time run by the ad agency, was so good the program was later expanded to a full four-issue schedule for the following season as part of a new promotion for an Arctic Cat owners’ club. The Cat’s Pride program went on to be a big success and is still one of the largest snowmobile enthusiast clubs of its kind. In order to promote the club more effectively, Thumbs Up was given a name change face lift appropriately titled, Pride magazine for 1978.
Currently, Pride is mailed to over 200,000 Arctic Cat enthusiasts providing the same great information on the latest snowmobile models and technology, racer coverage, vintage stories and reader submissions that are all encompassed around what Arctic Cat calls the best snowmobiles ever built.
To read Pride magazine electronically, visit the Arctic Cat snowmobile website, http://www.arcticcat.com/.