Levi LaVallee, a seven-time Winter X Games medalist, will attempt to jump his Polaris snowmobile longer than ever before and eclipse the current record of 301 feet on Friday, Dec. 31, 2010 on ESPN.

The event will take place at the Embarcadero Marina Park in the Port of San Diego. Embarcadero is Spanish for “landing place,” making it an appropriate location for LaVallee’s jump. On-site viewing will be free to spectators at Marina Park. The event will immediately follow the Chick-Fil-A Bowl, which should be at approximately 11:00 p.m. ET / 8:00 p.m. PT.

“I can’t even explain how excited I am to be part of this year’s Red Bull: New Year. No Limits.,” says LaVallee. “With the jump gap itself being longer than the existing distance record, it is going to be one heck of a ride!”

“For the fourth year we have the opportunity to showcase an extraordinary athletic feat. This year’s jump by world champion snowmobiler Levi LaVallee will continue in that tradition,” says Joan Lynch Owens, vice president and executive producer, ESPN content development. “This is the kind of anticipation television our fans expect to see on ESPN.”

LaVallee’s jump will take him over a 300-foot water gap at the entrance of the Marina. A small amount of snow will be sprayed on the landing ramp to provide necessary slickness so LaVallee can make a smooth landing.

“It will be awesome for people to see a snowmobile making a world record distance jump in San Diego,” says LaVallee. “Snowmobiles are made for snow, and last I checked there isn’t much snow in San Diego, but it is a great location for this event. Only at Red Bull: New Year. No Limits. would you see something like this.”

Fore more information on Red Bull: New Year. No Limits, visit RedBullNewYearNoLimits.com.