BRP is excited about its 2012 Ski-Doo lineup and the Canadian manufacturer is trying hard to entice consumers to buy early.

Early buyers are being offered BRP exclusive products, special options, guaranteed best deals and a new premium ownership program. To take advantage of these benefits, sledders must order a new 2012 Ski-Doo sled before April 17, 2011.

To consumers into Ski-Doo dealerships early, BRP is offering a handful of early-season models. The spring-exclusive sleds include the MX Z X-RS, MX Z X, Renegade X, Renegade Backcountry X, Summit X,  Freeride, and Expedition SE.

BRP pushing hard for spring buyersThe 2012 Ski-Doo MX Z X-RS is one of a handful of spring-only models.

Ordering during the spring also enables buyers to further customize their sleds. On MX Z X-RS and MX Z X sleds, riders can add the Quick Adjust system to the rMotion suspension, putting rear spring preload and shock damping speed controls on the running boards. Additionally, many models offer track options, while others can have electric start added.

In all, BRP boasts more than 340 configurations for 2012. BRP says ordering in the spring guarantees a buyer gets a Ski-Doo sled with just the model, package, engine and color they desire.

To appease those consumers who think they’ll be able to find a better deal later on this year, BRP guarantees the spring offer will be the best deal available in 2011. If BRP offers an incentive or rebate that exceeds the spring offer, the buyer will receive a credit for twice the difference.

Finally, BRP is offering early buyers what it calls an elevated ownership experience. Those ordering a 2012 Ski-Doo snowmobile during the spring become Platinum owners. Platinum ownership includes guaranteed early delivery, a dedicated BRP customer service hotline, priority dealership service, discounts on riding gear/parts/accessories on, free gifts and VIP invitations to BRP events.