Arctic Cat Reports Big Jump in Snowmobile Sales

Arctic Cat is reporting higher sales across all of its product lines for its fiscal 2012 second quarter, highlighted by a 25 percent increase in snowmobile sales.

Snowmobile rose to $114.7 million in the second quarter, up from $91.5 million in the prior-year quarter. Arctic Cat says sales were fueled by its new 2012 model line-up, announced in March 2011, with 23 all-new snowmobiles representing 75 percent of the current offerings.

“The company anticipates that the breadth of its new models and innovative technologies will have a positive impact on fiscal 2012 snowmobile sales,” Arctic Cat says in a release. “To date, two of Arctic Cat’s new 2012 model snowmobiles have been named as 2012 Sled of the Year – the F1100 Turbo high-performance model and the XF1100 Turbo SnoPro.”

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